May, 2015 – At a reception on April 23, 2015 in Aberdeen, Brian Stack, President of CIE Tours International, presented awards to 50
hotels and visitor attractions from the UK to mark CIE Tours International’s UK Awards of Excellence.
Best Overall Hotel Award to Beverly Molmans, General Manager and Chris Rafe, Operations Manager of the Macdonald Windsor Hotel
(middle), presented by Brian Stack (left), President of CIE Tours International and Charles Smith, (right), Marketing Director at VisitScotland.
The CIE Tours Awards are selected according to feedback from customers regarding 300 providers of accommodation, dining, tours and
attractions from throughout the UK, with merit awards being given to all venues achieving an average of over 90% in customer satisfaction.
Seven overall category winners were also announced. (See below for full list)
CIE Tours International is one of Ireland’s leading in-bound tour operators, having over the course of its history, brought
more than three million visitors from North America to tour Ireland.
Over recent years it has been expanding its offer to include Scotland and the rest of the UK, with this area of its business growing by 25% last year.
Three years ago, the company launched its UK awards, replicating its long running awards in Ireland. Since then, the number of venues and
attractions achieving a higher than 90% satisfaction rating in the UK has doubled.
Brian Stack commented: "Our Awards are well recognised and hugely respected in Ireland and it is gratifying to see that the same has
happened so quickly in the UK. Our visitors from North America are accustomed to very high levels of service in hospitality and to achieve an
above 90% rating from them is very meaningful. The rise in standards in only three years in our UK providers is remarkable and it proves that
people’s effort in striving for high standards pays off."
CIE Tour’s sales growth in its UK tours last year is partially attributed to Homecoming Scotland, which was a significant draw for its
customers and the company believes that recent events like the Ryder Cup in 2014 will further drive sales.
“Our customers respond well to watching major events on TV like the Ryder Cup, which really highlight a destination’s beauty and
heritage and in our experience, encourages them to consider it for their next long haul vacation,” continued Brian Stack.
However Mr Stack warned that lack of reasonably priced hotel rooms in Edinburgh and Glasgow is having an impact on the company’s ability to provide competitively priced tours.
"Our growth in Scotland has slowed since last year, and we believe that the cost issue with hotels, particularly in Glasgow and Edinburgh, is impacting negatively on demand" concluded Mr Stack.