CIE TOURS International



May, 2015 – At a reception on April 23, 2015 in Aberdeen, Brian Stack, President of CIE Tours International, presented awards to 50 hotels and visitor attractions from the UK to mark CIE Tours International’s UK Awards of Excellence.

UK Awards of Exellence

Best Overall Hotel Award to Beverly Molmans, General Manager and Chris Rafe, Operations Manager of the Macdonald Windsor Hotel (middle), presented by Brian Stack (left), President of CIE Tours International and Charles Smith, (right), Marketing Director at VisitScotland.

The CIE Tours Awards are selected according to feedback from customers regarding 300 providers of accommodation, dining, tours and attractions from throughout the UK, with merit awards being given to all venues achieving an average of over 90% in customer satisfaction. Seven overall category winners were also announced. (See below for full list)

CIE Tours International is one of Ireland’s leading in-bound tour operators, having over the course of its history, brought more than three million visitors from North America to tour Ireland.

Over recent years it has been expanding its offer to include Scotland and the rest of the UK, with this area of its business growing by 25% last year.

Three years ago, the company launched its UK awards, replicating its long running awards in Ireland. Since then, the number of venues and attractions achieving a higher than 90% satisfaction rating in the UK has doubled.

Brian Stack commented: "Our Awards are well recognised and hugely respected in Ireland and it is gratifying to see that the same has happened so quickly in the UK. Our visitors from North America are accustomed to very high levels of service in hospitality and to achieve an above 90% rating from them is very meaningful. The rise in standards in only three years in our UK providers is remarkable and it proves that people’s effort in striving for high standards pays off."

CIE Tour’s sales growth in its UK tours last year is partially attributed to Homecoming Scotland, which was a significant draw for its customers and the company believes that recent events like the Ryder Cup in 2014 will further drive sales.

“Our customers respond well to watching major events on TV like the Ryder Cup, which really highlight a destination’s beauty and heritage and in our experience, encourages them to consider it for their next long haul vacation,” continued Brian Stack.

However Mr Stack warned that lack of reasonably priced hotel rooms in Edinburgh and Glasgow is having an impact on the company’s ability to provide competitively priced tours.

"Our growth in Scotland has slowed since last year, and we believe that the cost issue with hotels, particularly in Glasgow and Edinburgh, is impacting negatively on demand" concluded Mr Stack.


Category Winners of CIE Tours International’s UK Awards of Excellence

Best Overall HotelMacdonald Windsor Hotel
Best Overall Hotel AccommodationApex International, Edinburgh
Best Overall Hotel Service & HospitalityMarriott Dalmahoy
Best Overall Event Dinner / EntertainmentCardiff Castle Welsh Banquet
Best Overall Tour FeatureLeault Working Sheepdogs
Best Overall VisitGlamis Castle
Best Overall Walking TourWindsor Walking Tour
Award of Excellence – Hotels

Waldorf Astoria Edinbugh - The CaledonianMercure London Bridge
The Newton HotelNevis Bank Inn
Mar Hall Hotel & SpaMacdonald Norwood Hall
Norton House Hotel & SpaRadisson Blu Edinburgh
Award of Excellence

AbbotsfordMount Stuart
Alnwick CastleNational Slate Museum
Balmoral CastlePembroke Castle
Cardiff CastleRing of Brodgar
Crathes CastleRoman Baths
Culloden Visitor CentreSkara Brae
Dunrobin CastleSt David’s Cathedral
Dunvegan CastleSt Magnus Cathedral
Edinburgh CastleSt Paul’s Cathedral
The Royal Edinburgh Military TattooStonehenge
Eilean Donan CastleThe Alnwick Garden
GlenfiddichThe Glenlivet
Harlech CastleTintern Abbey
Inveraray CastleTower of London
Inverewe GardensUrquhart Castle
Iona AbbeyWindsor Castle
Italian ChapelYork Minster
Castle Howard


About CIE Tours International

For the past 83 years, CIE Tours International has provided travelers with the highest quality vacation experience to Ireland, Scotland, England, and Wales. They have held their reputation in the travel industry by providing customers with value, security, reliability, and of course satisfaction. Tour directors are focused to give passengers the opportunity to learn not only the culture and history of the destinations they are visiting, but also to experience the delights of local food, comfortable transportations, and other amenities to guarantee a first class holiday.

What makes CIE Tours unique in comparison to other tour companies is they truly listen to customers by using their feedback and suggestions to update itineraries as well as improve their selection of tours every year. With the continuous support from travel partners, they have been able to increase their collection of escorted tours from 44 to 52 for 2015. All CIE Tours travel programs are protected by the company's $550+ Advantage, a no-fee benefit guaranteeing that travelers are never charged for special features considered optional extras with other tour companies. This benefit saves couples an average of $550 per week.

CIE Tours International knows what it takes to ensure a great vacation experience. For additional information, contact your travel agent, call 1-800-243-8687, or visit

# # #

For more information regarding this press release and other news about CIE Tours please contact:

Mallory Spierer
Public Relations & Customer Service Assistant
CIE Tours International, Inc.
Morristown, NJ 07962
+1(973) 292 3899 x 5762

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