CIE TOURS International



Best international Marketing Initiative

June, 2015 – The Irish Tourism Industry organization announced the winners of the ITIA on April 23rd, 2015 at the Doubletree by Hilton Hotel in Dublin. CIE Tours International was presented with the Best International Marketing Initiative Award for their work over the years. “I was delighted to accept this award on behalf of all my colleagues in CIE Tours International,” stated Brian Stack, President of CIE Tours International. "We are excited to be recognized in this way by the Irish Tourism industry."

The ITIA evolved through a need to recognize and celebrate success, innovation and those pushing the bounds of creative excellence in all forms. It is to recognize and promote people, companies and their organisations overseas and at home.

CIE Tours implements a wide range of marketing campaigns in North America to promote Ireland and to create brand awareness. The marketing mix includes different channel types; such as traditional consumer media, travel agent promotions and online marketing. All the activities are designed adhering to unique branding guidelines that highlight the quality of the product and the amazing destination that is Ireland.

"The CIE Tours marketing team is proud to accept this recognition," said Willie Montano, Vice President of Marketing for CIE Tours International. "For many years our brand message has been helping prospective buyers become more informed and familiar with Ireland; our marketing efforts attract and inspire thousands of visitors every year, the positive impact to the Irish hospitality industry and overall economy of the country is of great significance and highly rewarding to all."


Award Presentation to CIE Tours International

Brian Stack, President of CIE Tours International (middle) after receiving the Best International Marketing Initiative Award from Niall Gibbons, Chief Executive at Tourism Ireland (left), and Pascal Donohoe, Minister for Transport, Tourism and Sport (right), at the Irish Tourism Industry Awards ceremony on April 23rd, 2015.

About CIE Tours International

For the past 83 years, CIE Tours International has provided travelers with the highest quality vacation experience to Ireland, Scotland, England, and Wales. They have held their reputation in the travel industry by providing customers with value, security, reliability, and of course satisfaction. Tour directors are focused to give passengers the opportunity to learn not only the culture and history of the destinations they are visiting, but also to experience the delights of local food, comfortable transportations, and other amenities to guarantee a first class holiday.

What makes CIE Tours unique in comparison to other tour companies is they truly listen to customers by using their feedback and suggestions to update itineraries as well as improve their selection of tours every year. With the continuous support from travel partners, they have been able to increase their collection of escorted tours from 44 to 52 for 2015. All CIE Tours travel programs are protected by the company's $550+ Advantage, a no-fee benefit guaranteeing that travelers are never charged for special features considered optional extras with other tour companies. This benefit saves couples an average of $550 per week.

CIE Tours International knows what it takes to ensure a great vacation experience. For additional information, contact your travel agent, call 1-800-243-8687, or visit

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For more information regarding this press release and other news about CIE Tours please contact:

Mallory Spierer
Public Relations & Customer Service Assistant
CIE Tours International, Inc.
Morristown, NJ 07962
+1(973) 292 3899 x 5762

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