CALL 1-800-243-8687

CIE TOURS International



~ Company Testing Innovative Approach toward 'Surprising and Delighting'
Guests and Engaging Tomorrow's Travel Marketers~

MORRISTOWN, NJ, June 8, 2017 - Ireland and Britain travel experts CIE Tours International has begun testing an innovative Social Media Concierge (SMC) program aimed at satisfying two goals: surprising and delighting guests and building the travel marketers of tomorrow. The program places highly vetted interns on select CIE Tours- experiences, giving the interns an opportunity to develop their social media and marketing skills while assisting guests in sharing their own vacation stories. CIE Tours Chief Commercial Officer, Susan Black, a travel-industry marketing veteran and professional development advocate created the program, which is in a pilot phase this summer.

"We are excited to bring a new approach to our guests' satisfaction that also serves as an extraordinary way to entice smart young marketers to a professional life in the travel industry," said Black. "As an experienced marketer in this business, I know that for many of today's guests the experience itself is only part of the total enjoyment of travel. It begins with the planning and imagining stage and is only fully complete when their travel story is shared with others."

In fact, according to a recent American Express Travel survey, nearly 50% of travelers across demographics agree that the ability to share travel experiences with family and friends via social media adds to the enjoyment of an overall trip. Further, recent Eye for Travel research shows that 70% of social media users update status/share photos while on vacation. Says Black, "Our SMCs are helping guests to do this in creative new ways that make the most of today's rapidly changing technology."

Black says the highly vetted SMCs were selected not only for the academic excellence and achievement but also for their demonstrated ability to serve others. Those lucky enough to have them on one of five tours this summer can expect them to be easily identifiable and available to help answer any social media questions, help navigate the process, take and set-up post-worthy photographs, assist with creation of video and explore the latest filters and special effects across apps.

In addition to their efforts with guests, SMCs will be putting their talents to work for CIE Tours, capturing authentic content that will be used on the brand-s social media channels as well as digital and print marketing materials.

"This summer is a sneak peak," said Black. "While we fully expect that this program will be a success, we will review the impact of SMCs on our ability to delight guests as well as the quality of their efforts in strengthening our brand assets and roll out this program in an even more significant way in 2018."

For more information about CIE Tours or to connect with one of the company's 13 U.S. sales representatives, visit www.cietours.com or phone 1-800-243-8687.

About CIE Tours International

CIE Tours offers fully inclusive and expertly guided vacations to Ireland, Scotland, England and Wales, from group travel to highly curated private itineraries. Over its 85-year history, the company has earned a reputation for excellence that is rooted in its signature Irish hospitality, a genuine warmth and way of doing things that turns visitors to friends. CIE Tours makes it easy for travelers to immerse themselves in a new place with exclusive access, authentic experiences and in-depth knowledge, that in the spirit of its Celtic heritage, often begins with a story. For more information, please visit www.cietours.com.

Contact: Stacy Royal, The Decker/Royal Agency
stacy@deckerroyal.com or 646-650-2185

# # #

Media Inquiries


In The News!

"Family Vacation Journal: Touring Ireland with CIE Tours"

Read more!

"CEO Elizabeth Crabill on why CIE is the optimum choice for AAA members."

Read more!

"There's always something different – that's the secret of Ireland" interview with Elizabeth Crabill

Read more!

Tour boss sells her dream ticket. Interview with Elizabeth Crabill March 12, 2017

Read more!

The I's Have It: Tour Operators Say For Europe Travelers, Hot Destinations Start With 'I'

Read more!

It’s three in a row as attraction wins award

Read more!

Cornish attraction hits gold

Read more!

CIE Tours International Names Elizabeth Crabill As Chief Executive Officer

Read more!

See Where Shakespeare Lived With CIE Tours

Read more!

4 Days in Ireland: Discover Ireland’s Causeway Coastal Route

Read more!

More in the News


Main page

June 2017
  • June 8

May 2017
  • May 2
  • May 9

March 2017
  • March 15

November 2016
  • November 30

April 2016
  • April 06
  • April 21

February 2016
  • February 01

January 2016
  • January 02
  • January 05
  • January 19

November 2015

September 2015

August 2015

June 2015
  • June 02
  • June 01

May 2015
  • May 11
  • May 04
  • May 01

April 2015

March 2015

February 2015

January 2015
  • January 27
  • January 01

April 2014

March 2014

February 2014

January 2014