February 01, 2016 – CIE Tours International staged their 26th annual Awards of Excellence at Dublin Castle, where 98
winners from across Ireland were presented plaques and given well deserved recognition.
CIE Tours brought 44,000 visitors to Ireland during the past year and generated revenues of €83 million. The prestigious awards were presented last night by CIE Chairman, Vivienne Jupp.
The category winners from around the country were chosen according to customer feedback. CIE Tours International customers were
most impressed by the Slieve League Cliffs in Co. Donegal. Other attractions that highly impressed were the Cliffs of Moher,
which had the most visitors, Blarney Castle, Blarney Woollen Mills, and the Skellig Experience, now featured in the new
"Star Wars" movie, the Titanic Belfast, Waterford Crystal Factory, Trinity College's Book of Kells and the Giant's Causeway.
The Managing Director of CIE Tours International, Brian Stack, told the gathering: "Last year was another strong year when our
44,000 customers booked in the region of 350,000 bed nights. They made a major contribution to Ireland's record year for tourism
when eight million tourists visited our country."
"We are pleased to say that bookings for 2016 have been going well and we are looking forward to exceeding 2015 levels of business
despite external matters such as global terrorism threats and market fluctuations. The feedback which we have received from over 28,000
customers surveyed was very positive and from these our Awards of Excellence were chosen in this, the 26th year of the Awards."
"The response from our hotels and visitor attractions to the feedback we gave them has also been extremely well received-and acted upon.
However, our wish list for 2016 would include the resumption of training and accreditation for tour guides and for development of
urgently required hotels for the main tourism hubs, in particular Dublin," said Mr Stack.
The winners of the Awards of Excellence are chosen from an independent valuation of feedback surveys completed by over 28,000 CIE Tours
International customers. The list includes both category winners as well as those who have received a merit award, which is awarded to
those who have achieved over 90% in customer feedback.
Increased capacity in terms of accessing Ireland was a vital component in increasing visitor's numbers. This additional capacity has
helped CIE Tours to grow their customers from other markets outside of their core market, such as Canada and Australia.